Collection: innovator

The origin of innovator was a chair introduced by a young designer in 1969.

What he wanted was a chair that he could place in his living room to refresh himself, and that he could take outside whenever he felt like it and look at the clear blue sky. However, at the time, such a chair was unavailable anywhere, so he had no choice but to make it himself.

In 1971, Johan Huldt, founder of Innovator, launched the eternal standard Stuns chair. This is where the history of Innovator began. It continues to evolve with the new generation, inheriting the spirit of craftsmanship from the good old days.


Sweden is located in Northern Europe, where it is winter for half the year. Because the daylight hours are short, it is important to know how to make the most of the limited time you have. The idea of ​​positioning chairs not just as furniture but as "tools to enjoy life" was based on the unique climate, culture, and temperament of Sweden.

The spirit of "always creating a lifestyle that is unique to you, without being bound by preconceived notions" still lives on in all innovator brands today.

For those who wish to overcome the various constraints of everyday life and live a life that is more true to themselves.

Innovator manufacturing
Environmentally friendly and ecological <br>We use ecological ideas and environmentally friendly materials, aiming for coexistence between people and the natural environment, and pass them on to the next generation.

Simplicity. Basic design.
The design is people-friendly and respects the freedom of the user.

Functional and comfortable <br>No unnecessary materials are used and it can be used for a long time. Its comfortable and easy-to-use design stimulates the user's creativity.